There is a lot more to be covered if you want to focus on traffic from Pinterest, but here is a breakdown of how my team and I were able to generate 1K traffic to our new site within a little over a month of starting it.

If you haven't seen it yet, here is our month 1 update of the Fitness Site. 

1. Intro

The main tool I rely on is PinClicks, a keyword research tool specifically geared toward Pinterest. While Pinterest itself has “idea pages” showing how many people are searching for topics, PinClicks compiles this data and makes it searchable so you can find high-traffic opportunities quickly.

2. Finding Keywords with PinClicks

1. Search a niche keyword

   • Example: fitness

   • PinClicks shows related search terms like “fitness plans,” “fitness inspo,” “fitness vision board,” etc.

   • Each comes with the monthly search volume.

2. Choose subtopics

   • Example: Searching Pilates brings up “wall Pilates workout” with 174,000 monthly searches.

   • These become the content pieces you can target.

3. Creating Content from Keywords

1. Pick a keyword (e.g., wall Pilates workout).

2. Write an article or guide around that topic.

3. Create a Pinterest pin for the article.

4. Publish it and optimize for the keyword.

5. Get traffic back to your site through Pinterest rankings.

4. Example: The Pizza Niche

• Base keyword: pizza (3M searches/month).

• Sub-keywords: pizza dough recipes, fruit pizza, sourdough pizza, breakfast pizza, etc.

• Narrow further: pepperoni pizza rolls (common trending subtopic).

• Strategy:

  • Create a real recipe with photos or video.

  • Use keyword-rich titles/descriptions without stuffing.

  • Add related ideas (from PinClicks’ “related interests” feature), like pizza sandwich or pizza wraps.

5. Using Pinterest’s Back-End (Annotated Interests)

Pinterest automatically tags content with extra keywords (“annotated interests”) based on titles, descriptions, and images.

• PinClicks reveals these tags, which you can then naturally include in your own content.

• Example: A pizza roll post might get annotated with “party food,” “easy lunch ideas,” and “recipes using pizza slices.”

6. Avoiding AI Image Pitfalls

• Pinterest now flags AI-generated pins with an “AI modified” tag.

• Some users filter these out.

• To maximize reach, mix in real photos (especially for food, crafts, etc.) rather than relying entirely on AI images.

7. Updating & Pruning Content

If you already have a site:

1. Search your existing articles’ topics in PinClicks.

2. Check if they align with high-traffic Pinterest keywords.

   • If yes → update and relaunch pins.

   • If no → consider removing or rewriting.

3. Example: On one of my sites, I pruned over 400 underperforming articles.

8. Applying to Other Niches

• Bullet Journaling: Instead of just “bullet journal for travel,” target “travel bullet journal ideas” or “journal spreads” since those are what Pinterest users actually search.

• Entertainment: Build a fan page (e.g., Leonardo DiCaprio keywords like 90s photos, Titanic, hairstyles).

• Parenting: Subtopics like gentle parenting, bad parenting quotes, co-parenting tips, or parenting teenagers can each be standalone content pieces.

9. The Formula (Step-by-Step)

1. Pick a niche.

2. Use PinClicks Keyword Explorer to find traffic-rich subtopics.

3. Choose one keyword → create an article/resource around it.

4. Make a Pinterest pin tied to that keyword.

5. Publish, track, and repeat with more subtopics.

6. Update or remove underperforming content.

10. Final Notes

• Start with a free trial of PinClicks to test it.

• Think of Pinterest as an “ideas & inspiration” platform, not just search.

• Visuals matter — compelling, authentic images and clear pins perform best.

• Long-term, this method can build niche sites around almost anything (fitness, food, parenting, journaling, etc.).