Hey everyone, 

I thought I may as well quickly write this now (and thank you Diane and Genesis for the various AI article outlines and thank you Rob, even though I haven't told you, hahaha!! sorry mate, for lending me one of your article keywords for this quick "case study")

Okay, you've probably heard of the term

Searcher intent

when it comes to writing articles to rank in Google.

This simply means, what does the searcher expect to see when they type that keyword or phrase or search term into the Google Search bar (what is the intention behind that search?)

Actually, that's not strictly true, because there are TWO types of "intent", but not many people talk about BOTH.

Firstly you have

SEARCHER INTENT = What Google THINKS searchers expect to see

USER INTENT = What Searchers ACTUALLY REALLY expect to see

Now, more often than not, searcher intent (what Google thinks) and user intent (what people really want) is quite similar, although sometimes it may not be.

However, Google will always rank INITIALLY based on SEARCHER INTENT (what they THINK people want).

But, if they find that searchers aren't enjoying the search results (they search for something, click on article one, leave within 2 seconds, click on article 2, leave within 2 seconds, click on article 3... you get the idea), they will then change the search results (perhaps during a Google Algorithm Update) to match the ACTUAL SEARCHER INTENT, otherwise known as USER INTENT.

What Google ACTUALLY wants us to do is to WRITE FOR USER INTENT (what the person searching that keyword ACTUALLY WANTS TO SEE)

BUT

Most of us write for SEARCHER INTENT (what Google THINKS People Want), although often, THEY ARE THE SAME THING

HOWEVER

IF searcher intent (what Google THINKS) DOESN'T MATCH user intent (what the people REALLY want)

YOU WON'T RANK FOR THAT ARTICLE EVEN THOUGH IT'S WHAT THE PEOPLE WANT TO SEE (What Google THOUGHT was incorrect, which is why you're NOT currently ranking for that keyword, but if they see evidence of this being "incorrect" from the way people react to the search results they will change the search results, probably during an algorithm update, to match WHAT THE PEOPLE WANT, and THEN you have a better chance of ranking).

Are you still with me????? Hahahahhahahahahahhahahahhaha!!

HOWEVER

I now want to take you through a search result.

Then I want to show you some AI outlines for how ARTICLES SHOULD BE WRITTEN IF YOU WANT TO TARGET THAT KEYWORD AND RANK IN GOOGLE (According to that AI tool, this may not match what I think)

I will then tell you what I THINK THE SEARCHER INTENT IS

AND

Let you see the FOUR different AI outlines, and then leave it to YOU to decide whether those AI outlines would help you rank in Google for the SEARCHER INTENT... If ANY.

(Close your mouth, you're dribbling, go back and read it again, SLOWLY!!!! You'll get there in the end!! LOL)

Okay, so the keyword is

What is the Best Selling Beer in the World

Here's some of the top search results

Okay, I'm actually going to tell you WHAT I THINK SEARCHER INTENT IS (what Google THINKS the people want<---You Discover this by LOOKING at the TOP RESULTS in Google for that keyword)

So, all the articles above are LISTICLE type articles.

"!0 Most Popular Beers..."

"Most Popular Beers..."

"Statistics About The Most Popular Beers"

And when you actually CLICK ON THE SEARCH RESULTS AND READ THE ARTICLES (does anyone still do this???????????????????? hahahahha!!), you will se that they are list type articles.

THEREFORE SEARCHER INTENT FOR THIS KEYWORD (what Google THINKS People Want to See) is a LISTICLE ARTICLE (if you want to rank for this keyword write a top 10, top 20, type article).

Now, interestingly (this has NOTHING to do with what I'm talking about, but just another example of how TERRIBLE the Google Search results are) the Featured Snippet, so the article that Google deems ANSWERS THE QUESTION BEST, shows that

SNOW

is the best beer in the world (ALL the other TOP articles AGREE)

BUT

When you click on the article in the Featured Snippet you'll see that SNOW is listed as NUMBER THREE Best Beer in the World on their list, SO NOT NUMBER ONE, and yet Google shows it as NUMBER ONE (according to the featured snippet in the image above) - Nice one, Google!!! (IDIOT!!!!! hahahaha!!)

Even worse, even though the BEST ranking article has a title about "10 Most Popular Beers in the World", they also list soft drinks and non-alcoholic drinks, and a load of other USELESS FLUFF (and yet, they are the BEST ranking article).

Anyway, the other top ranking articles simply have a short introduction and then a list of the "Top 10" or "Top 20".

Therefore, if you WANT TO RANK IN GOOGLE (currently) for the keyword

What is the Best Selling Beer in the World

You need to write a listicle type article just listing the "Best Beers", and realistically, (apart from the Featured Snippet) ALL the articles ranking well have a short introduction and then a list with a short explanation of the beer, and NOTHING ELSE).

Now, I'm gonna stop talking (not forever or anything like that, hahahahahhahaha!!!)

Below, I'm going to list AI Outlines (the things that YOU rely on to steer you in the right direction when it comes to writing articles) from Google Gemini, ChatGPT, POE, and WA's AI Writer.

Time for you ALL to talk and discuss below.

Do ANY of the AI outlines satisfy Searcher Intent as I've said I think it should be?

Which one's the best?

Which one's the worst?

Do any of the outlines seem as though they won't provide enough information in the article?

Do any of the outlines seem as though they're going to make you add lots of USELESS FLUFF to your article?

Do any of the outlines completely miss the point?

Okay, here's a copy and paste of the outlines from Gemini, ChatGPT, and POE, and a screenshot of WA's AI Writer (just in case you weren't aware, I'm not a member, so couldn't copy and paste from there, hahahahahahaha!!)

DISCUSS!!

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Google Gemini

Article Outline: What is the Best Beer in the World?

Introduction

• Hook: Open with an anecdote about the universal love for beer or the vast array of beer styles.
• Thesis: Briefly state that there's no single "best" beer, but explore factors that influence preference and highlight award-winning examples.

Why There's No Single "Best" Beer

• Subjective Taste: Explain how taste buds vary and how personal preference plays a major role.
• Beer Styles: Briefly discuss the vast diversity of beer styles (lagers, ales, stouts, etc.) and how each offers unique flavor profiles.
• Cultural Influence: Mention how cultural traditions and local ingredients can shape beer preferences.

Factors Influencing Beer Preference

• Flavor Profile: Discuss how bitterness, hoppiness, maltiness, and other elements create a beer's character.
• Aroma and Appearance: Briefly touch on the importance of aroma and visual aspects in beer appreciation.
• Food Pairing: Mention how certain beers complement different foods, creating a more enjoyable experience.

Award-Winning Examples (Highlight 2-3 Winners from Recent Competitions)

• Briefly describe the beer and its style (e.g., Belgian Quadrupel, New England IPA).
• Mention where it's brewed and some interesting details about the beer.
• Briefly explain why the beer might be considered award-worthy (unique flavor profile, brewing technique, etc.).

Conclusion

• Restate that the "best" beer is subjective.
• Encourage readers to explore different styles and discover their own favorites.
• Briefly mention resources for finding new beers (craft beer websites, local breweries).

ChatGPT

Outline for the Article: "What is the Best Beer in the World?"

Introduction

• Hook: Start with an engaging anecdote or quote about the universal appeal of beer.
• Thesis Statement: Introduce the concept of determining the best beer in the world and the criteria that might be used to make such a judgment.

Section 1: Defining "Best"

• Subjectivity of Taste: Discuss how personal preferences play a significant role.
• Criteria for Judgment: Outline common factors such as flavor, aroma, mouthfeel, popularity, awards, and expert reviews.

Section 2: Popular Contenders

• Global Favorites: Briefly introduce some beers that are frequently mentioned in discussions about the best beer, such as Westvleteren 12, Heady Topper, and Pliny the Elder.
• Award-Winning Beers: Highlight beers that have won prestigious awards (e.g., from the World Beer Cup, Beer Advocate, or RateBeer).

Section 3: Regional Bests

• European Beers: Explore some of the best beers from Belgium, Germany, and the UK.
  • Example: Belgian Trappist ales
• American Beers: Highlight the craft beer revolution in the US and notable beers from different states.
  • Example: New England IPAs
• Asian and Other Regions: Mention standout beers from less traditionally beer-centric regions.
  • Example: Japanese lagers and Indian pale ales.

Section 4: Expert Opinions

• Brewers and Sommeliers: Include quotes and opinions from industry experts.
• Beer Critics and Reviewers: Summarize insights from well-known beer critics.

Section 5: Public Opinion

• Consumer Polls: Present findings from surveys and polls about popular beers.
• Social Media Trends: Discuss the impact of social media on beer popularity and how online platforms can influence public opinion.

Section 6: Personal Experience

• Tasting Notes: Share detailed tasting notes of some of the top contenders.
• Brewery Visits: Describe visits to some renowned breweries and the experience of tasting beer at the source.

Section 7: Conclusion

• Summary: Recap the various factors that contribute to determining the best beer.
• Final Thoughts: Emphasize the subjective nature of the quest for the best beer and encourage readers to explore and find their personal favorite.

Additional Sections (Optional)

• Beer Pairing Suggestions: Offer tips on pairing different types of beer with food.
• Homebrewing Insights: Provide advice for readers interested in brewing their own beer.
• Upcoming Trends: Predict future trends in the beer industry and emerging styles to watch.

Call to Action

• Engagement: Invite readers to share their favorite beers and experiences in the comments section or on social media.
• Subscription: Encourage readers to subscribe to the newsletter for more articles on beer and other beverages.

References

• Citations: List all sources, including books, articles, expert interviews, and websites used for research.

POE

1. **Introduction**

– Hook the reader with an intriguing opening about the diversity and complexity of the world of beer.

– Establish the purpose of the article: to explore the concept of the ”best beer in the world” and provide a comprehensive assessment.

2. **The Subjectivity of ”Best” Beer**

– Discuss the inherent subjectivity in defining the ”best” beer, as personal preferences, regional biases, and individual taste buds play a significant role.

– Acknowledge the diversity of beer styles, flavors, and brewing approaches, making it challenging to declare a single ”best” beer.

3. **Factors to Consider**

– Outline the key factors to consider when evaluating the potential ”best” beer, such as:

– Taste and flavor profile

– Brewing technique and innovation

– Reputation and recognition within the beer community

– Availability and accessibility

– Consistency and quality control

4. **Top Contenders for the ”Best Beer” Title**

– Introduce several of the most highly acclaimed and respected beers from around the world, including:

– Westvleteren 12 (Belgium)

– Pliny the Elder (United States)

– Utopias (United States)

– Núps (Iceland)

– Cantillon Rosé de Gambrinus (Belgium)

– Provide a brief description of each beer, highlighting its unique characteristics and critical acclaim.

5. **Regional Variations and Styles**

– Discuss the diversity of beer styles and regional variations that contribute to the richness of the global beer landscape.

– Explore how certain regions or countries have become renowned for specific beer styles, such as German lagers, Belgian sours, and American IPAs.

6. **The Importance of Personal Preference**

– Emphasize that the concept of the ”best” beer is ultimately subjective and highly personal.

– Encourage readers to explore and discover their own personal preferences, acknowledging that the ”best” beer is the one they most enjoy.

7. **Conclusion**

– Summarize the key points discussed in the article, emphasizing the diversity and complexity of the beer world.

– Encourage readers to continue their beer exploration and to share their own perspectives on the ”best” beer.

– Provide recommendations for further resources, beer festivals, or events for readers to deepen their understanding and appreciation of the world of beer.

Remember, this is a general outline, and you can further develop and customize the content based on your specific needs and the target audience for the article.

WA AI Writer