We're all being asked to do more with less. When it comes to marketing on a shoestring budget, what tactics have surprised you by actually delivering results? This could be local outreach, clever email tactics, reuse of past campaigns, or anything else. Share what's been effective and why you think it worked.
One tactic that’s worked really well for us is turning customer success stories into short video snippets. They’re authentic, shareable, and cost almost nothing to produce in-house. We’ve seen a noticeable uptick in engagement when we include these in email newsletters or social posts.
That’s a great one, Rohan. We’ve also had some luck with re-sharing older blog posts that are still relevant. A quick update to the headline and some new visuals can give them new life—and they often outperform new content.
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