So here’s something I’ve been thinking about (that I've honestly never actually done) - and I think a lot of you will find useful if you’re running ads on your site.

It has to do with eCPM, and more importantly, how you can squeeze a little more money out of the same traffic just by being smart about your timing.

For anyone who isn’t familiar, eCPM stands for effective cost per thousand impressions. Basically, it’s the metric that shows how much you’re earning per 1,000 ad impressions.

So if your eCPM is $20, that means for every thousand pageviews you’re making twenty bucks. The higher the eCPM, the more revenue you pull in — even without increasing traffic.

Now here’s the interesting part: eCPM isn’t steady. It fluctuates depending on the day of the week, the season, and advertiser demand.

Some days advertisers are paying higher rates to get their ads in front of people, which means your site is more valuable on those days.

Mediavine actually published a full breakdown of the best eCPM days here: Best eCPM Days – Mediavine

This was all done based on historical data, so (in theory) this would apply to most ad management companies you may be on.

That means if you’re already building traffic through different channels, you can make that traffic work smarter for you simply by syncing up with these peak days.

Simple Tip To Maximize Your eCPMs: if you’ve got an email list, this is one of the easiest levers to pull. Instead of just sending your newsletter whenever you happen to finish it, schedule those emails to go out the night before or the morning of those high eCPM days. T

That way, when your subscribers click through and hit your site, you’re monetizing them during a time when ads are paying more.

The beauty of this is that you’re not really adding new work or changing your strategy completely.

You’re just shifting your email calendar a bit.

And over time, those small bumps add up.

If you’re sending one or two emails a week anyway, it doesn’t take much to align them with the Mediavine calendar.

Personally, I think this kind of optimization is the low-hanging fruit a lot of us overlook (including myself). We spend so much time writing, designing, growing our sites. But the actual when can be just as important as the what.

Anyways, just thought I'd drop this hear in case anyone else wanted to try this. I'll have to experiment with this in the coming month and give you an update to see if it did anything