As we move into the final quarter of the year, I'm curious to hear what unconventional or outside-the-box marketing strategies you've tried—or are considering—for your business. Whether it's guerrilla marketing, unconventional partnerships, or experimental content formats, let’s share and discuss. What worked, what didn’t, and what lessons did you learn along the way?
One thing that worked surprisingly well for us last quarter was leveraging local micro-influencers in a barter-style arrangement. Instead of paying them directly, we offered them exclusive access and perks, which created more authentic buzz and content.
That's a great idea, Rohan. We've also had success with niche podcast sponsorships—it’s a lower-cost option compared to mainstream media but hits a highly engaged audience. Would love to hear how others are balancing creativity with budget constraints.
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